3 Books to Improve Your Copywriting Skills
What are some of the best how-to books for upcoming and working copywriters? This is a question that almost every serious copywriter asks at one point or another during their careers. There is no better way to gain knowledge and gather information than from books – a book, and I am referring to a digital e-Book, is basically a compilation of well-researched and well-arranged information on a particular topic or subject. You can read everything there is in a book on an online article, but since anyone can post anything on the internet, what is the credibility of the information? If you want tips and guidance to gain copywriting skills, here are the top 3 books you should read.
Successful Copywriting in a Week by Robert Ashton
This is more of a DIY instruction manual than a book. It is one of the most effective eBooks you can get to teach yourself everything there is to know about copywriting. The book covers a wide range of topics and subjects including a basic overview, principles of copywriting in a layman’s language and an explanation of many jargon phrases and words used in copywriting. Robert Ashton, the author, goes a long way to split the book in several sections to make studying and referring to a particular point a breeze.
Successful Copywriting in a Week is split out into seven sections, each sections dealing with a specific area of copywriting including principles of formal writing, sales processes and promotional writing just to name a few. Each of the seven sections has reviews as well as exercises at the end which can be very useful to an aspiring copywriter who may want to test the skills learnt in a section before moving on to the next. Although this book is short, it is highly readable is perfect for both beginners in copywriting and seasoned professionals wishing to learn something new.
A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
This book will blow your mind when you get to read it. Simplistic yet very detailed, A whole New Mind: Why Right Brainers Rule the Future is Daniel H Pink’s work of art that focuses on how to become a right brainer and be one of the many copywriters who Pink think are set to rule the world because of the Conceptual Age we are living in. He goes ahead to write on the power of a story, the importance of great design and the concept of symphony as the power to bring together a wide range of creative elements to make something bigger than the sum of the parts.
Author Daniel Pink draws his research for the book from all over the world and focuses on outlining and exhaustively elaborating the six fundamental human abilities responsible for an individual’s personal fulfillment and professional success and reveals how you can master them to be a ruler. The book A Whole New Mind will take you to a new daring place in a provocative and informative way of thinking about the future in copywriting.
Content Rich by Jon Wuebben
Whether you are new to copywriting or have done it before, you will find John Wuebben’s Content Rich book (that’s the title) beneficial in helping you understand all the nuances of copywriting and even learn new tricks and tactics that you could use to be a professional copywriter. The book is split into 3 major segments:
- Section 1: The basics of SEO copywriting
- Section 2: Writing different types of copy (covers articles, press releases, newsletters, ads and search engine optimization).
- Section 3: Real world examples and samples of copywriting in the industry including copywritten documents from small, medium and large companies, guidance on taking up copywriting as a career, trade secrets and how to get started and prosper.