What Exactly is Copywriting?
There are many forms of writing. Most forms of writing are meant to entertain, inform, persuade or engage an audience. Copywriting is the art of writing with intent to make a reader take action and or buy something. The moniker ‘Copywriting’ is very misleading and commonly abused to mean writing online in general. Today, copywriting has grown to include almost any form of business writing including researching and writing reports, compiling statistics and developing web and promotional content. Copywriting is one of the leading ways to make money writing online, so if you have eyes on getting into the online industry, copywriting should be your first option.
Categories of copywriting?
Copywriting can be generally categorized into two: Business to Business and Business to Consumers writing. These two categories of copywriting are split in middle largely because of the target audience which in turn alters the language, purpose and structure of writing.
Business to Business writing is basically wording professional documents and optimizing them for the appropriate level of seniority and style. Business to Business copywriting is basically an informative business writing aimed at informing without lecturing or talking down a business contact.
Business to Consumers writing is different in that it aims at attracting the attention of an audience that doesn’t understand business jargon and delivering a message in the simplest way possible. Business to Consumers copywriting is less demanding and is intended to convince the reader to take a particular action for instance click a link or join a mailing list. This form of writing is concise, simplistic, easily understood and direct to the point.
What does a copywriter do?
Copywriting is possible because of copywriters. A copywriter is essentially an individual that writes, edits, copies or manipulates written content in a particular way to achieve a purpose, usually of convincing a reader to do something. Copywriters have many duties and responsibilities depending on the kind of copywriting they are doing. In general, copywriters create content for sales letters, websites, blogs, books, articles and other media for education, entertainment, information or marketing. What copywriters do touches everyone’s life every day as these individuals are found in many places besides the internet. Copywriters also work in advertising, TV, Radio and of course, newspapers.
How to find copywriting services?
Just like any other service, there are good and bad copywriters out there. If you are looking to hire a copywriter or want to be one, it is important to know that understanding copywriting is one thing; it is an entirely different thing to create sales copies and other specific content constantly. Creativity and uniqueness are the core features that make good copywriters, hence are the basis on which copywriting is built on.
What makes good copywriting is using accounts from happy clients in sales copywriting sales and knowing that different niches demand specific writing proficiencies. Having experience in copywriting is priceless because generally copywriters are better people who understand their audience and can accurately and effortlessly express themselves and what is best for a business.